A Case For Pink

Pantone was right to appoint Greenery as The Colour of the Year for 2017. While the vivid green represents a fresh start, fashion and the civilians are still looking for the comfort provided by the pink.

A major trend in 2016, the pink remains strong into the new year. Traditionally linked to feminity, the colour gets a new meaning in a post-gender society.

The trend comes in two tones: hot and blush. The blush is certainly the darling of the social media users and interior designers. From Alexa Chung’s pink couch to Mansur Gavriel conceptual feed, the soft pink is the trend of Pinterest’s dreams. Far from the Barbie association, the hot pink is the edgy alternative to trend with a clear inspiration from the clubbing era.


Clockwise: Rochas Pre-Fall, Celine SS17, Elle Brazil, Visual Noise by Jess Bonham and Anna Lomax, US Harper’s Bazaar and ‘O ceu que nos protege’ by Marina Saleme


Clockwise: US Harper’s Bazaar, Zara SS17, Elle Canada, ‘Ceu rosa despencando sobre paisagem vermelha’ by Marina Salame, Vogue Spain, Pinkest Pink and Vetement SS17



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