Sanrio just got together with designer Yohji Yamamoto to create a new label in honour of the famous Hello Kitty.
Named Kitty’s, the brand will open two new stores by April 2nd, both in Japan.
While Yamamoto has all creative power, Sanrio will be in charge of character approval, store management and product sales.
The partnership is set to be very profitable with clothes and all range of accessories available with the beloved character.
Price range will go from around US$ 72 to US$ 329.