Since last year, Nike is betting on a women’s collection based on stylish cities. Back in October, the sports brand released the Nike Women’s City Collection. Classic pieces like the Nike Air Force 1 and the Benassi slides got 6 different versions to celebrate 6 fashion cities: London, NYC, Milan, Paris, Tokyo and Shanghai. Not only they came in colours to honour the cities, but they come with a street map stitched onto the leather upper of each shoe that highlights the biggest retail location in the respective cities.For the sock liner, a geometric all-over print pattern highlights the iconic architecture characterising the individual style capitols.
So, not your regular Nike trainers.
This was last year. In 2015, Nike continue to bet on the city theme and created a special City Collection to Liberty London called ‘Look of the City’. Nike and Liberty have a long lasting partnership that always result in good trainers with killer prints. For this new collection, the cities are not alone. London’s roses are intertwined with Tokyo’s cherry blossoms, New York roses are partnered with Paris’ lilies while Shanghai’s plum blossoms are intertwined with Milan’s Lilies. Each trainers follow the city’s colour.
Which city will you adopt?