Are you a LINE user? If you are not, this might be the reason to get you hooked. Because Burberry joined forces with the Japanese social network.
Think of Facebook, Whatsapp and Twitter with cute stickers. LINE has 50 million users who send over 10 billion messages everyday, 1,8 billion which has at least one sticker purchased through the app.
Ahead of the Japan comeback in luxury sales, after years of China supremacy, Burberry created a super cute video featuring two of the most beloved sticker characters, Brown and Cony, in a trip to London.
They sightsee, they shop and they attend Burberry’s fashion show in the front row next to Anna Wintour. Did I mention that Cara Delevingne, Christopher Bailey and Mario Testino are also in the video?
The animation is a teaser for the February 23rd LFW show, which is going to be livestream through LINE. Registering in 3, 2, 1.
Watch the video here: