Vaccines in #LiveinLevis

Still on the topic ‘Is this really a ad?’, Levi’s #LiveinLevis project is exploring the connection between jeans and music.

After the successful partnership with girl indie band HAIM, the label got The Vaccines to promote their timeless cool style.

Taking advantage that the English band is about to release their 3rd album, Levi’s arranged an interview session that mixes music and fashion references.

On the interview, Justin tells childhood story of how a friend of his mom advised him that baggie trousers wouldn’t get him girls and he should get a 501.

The secret to be a rock star: jeans x dark shades x guitar.


Haim on #LiveInLevis

Haim on #LiveInLevis

The Vaccines on #LiveinLevis

The Vaccines on #LiveinLevis


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