Red Eye

The London Eye has reopened after its annual maintenance with a new name and new colour. On the 17th, Londoners and tourists were introduced to the Coca-Cola London Eye. The iconic ferris-wheel now has a Coke branding in each pod and it turns red at night instead of its usual blue.

To fight critics that the sponsorship sends a bad message to kids and adults (the sugary drink isn’t exactly healthy), the staff was giving away toothbrushes to the children in line. Every kids dream souvenir, right?

What’s next? Starbucks Big Ben?

Coca-Cola London Eye - Image: guardian.co.uk

Coca-Cola London Eye – Image: guardian.co.uk

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