Forget about LCM, the cool kids in fashion were all in Firenze this week where department store Luisa Via Roma celebrated the 10th edition of Firenze4Ever.

The three days event, which current edition was all about Oriental Obsession, unites fashion, art, music and technology.

Between photoshoots and industry discussion panels, guests had the pleasure of dining in Florence’s Sala d’Arme inside Palazzo Vecchio. The ancient building was stage for the encounter of Renaissance and Asian opulence.

Sala d'Arme at Palazzo Vecchio, Florence

Sala d’Arme at Palazzo Vecchio, Florence

Palazzo Vecchio, Florence - Image: @luisaviaroma

Palazzo Vecchio, Florence – Image: @luisaviaroma

The events were then closed with a Golden City Dinner and Party at ex-Manifattura Tabacchi where guests enjoyed an exclusive contemporary art exhibit and good music.

Golden City Dinner & Party  - Image: @luisaviaroma

Golden City Dinner & Party – Image: @luisaviaroma

Taking advantage of the gold theme, Dolce & Gabbana created special editions of some iconic pieces exclusively for the store. Must-haves-now!

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