There’s nothing new in the statement that hipster is now a mainstream concept. So mainstream that we classified anything odd as hipster without giving a second thought.
Well, the Evening Standard gave a second thought and realised that hipsterism is dead. What we’ve been calling hipster has changed for quite sometime. Young people with corky interests are now called ‘The Cutester’.
According to the newspaper, this new generation of London (every big city, actually) are more optimistic than their 90’s counterparts. Their nostalgia isn’t cynical and they tend to have a healthier lifestyle. For example, instead of meeting in secret clubs with full access to drugs like the hipsters, the cutesters prefer to meet at secret cinemas and cereal cafes.
The term ‘cute’ perfectly describe their style choices. Retro cartoons, onesies and fun iPhone cases are part of their dress code. We’ve noticed this trend developing for quite sometime now (check it here), but it’s nice to finally have a name for it.
Here are some ideas of how to dress like a Cutester if you are not already: