When Hipster Went Mainstream Vol II – The Cutester

There’s nothing new in the statement that hipster is now a mainstream concept. So mainstream that we classified anything odd as hipster without giving a second thought.

Well, the Evening Standard gave a second thought and realised that hipsterism is dead. What we’ve been calling hipster has changed for quite sometime. Young people with corky interests are now called ‘The Cutester’.

According to the newspaper, this new generation of London (every big city, actually) are more optimistic than their 90’s counterparts. Their nostalgia isn’t cynical and they tend to have a healthier lifestyle. For example, instead of meeting in secret clubs with full access to drugs like the hipsters, the cutesters prefer to meet at secret cinemas and cereal cafes.

The term ‘cute’ perfectly describe their style choices. Retro cartoons, onesies and fun iPhone cases are part of their dress code. We’ve noticed this trend developing for quite sometime now (check it here), but it’s nice to finally have a name for it.

Here are some ideas of how to dress like a Cutester if you are not already:

Anya Hindmarch Cereal Bag. Two things the cutester love: cereal and accessories that look life something else. - Image taken from diva-darling.com

Anya Hindmarch Cereal Bag. Two things the cutester love: cereal and accessories that look life something else. – Image taken from diva-darling.com

Fun phone case - Image taken from thefashiontag.com

Fun phone case – Image taken from thefashiontag.com

Any reference to junk food. Cutester will always choose food and Netflix over a night out. - Image from neonrattail.com

Any reference to junk food. Cutester will always choose food and Netflix over a night out. – Image from neonrattail.com

Onesies as outwear. Who haven't crossed paths with a kid in the fun outfit? The muse of this trend is - of course - Cara Delevingne

Onesies as outwear. Who haven’t crossed paths with a kid in the fun outfit? The muse of this trend is – of course – Cara Delevingne

References to pizza and the next word to be add on Oxford Dictionary - Image taken from wheretoget.it

References to pizza and the next word to be add on Oxford Dictionary – Image taken from wheretoget.it

Unicorn and other cute creatures - Image taken from popstyle.ew.com

Unicorn and other cute creatures – Image taken from popstyle.ew.com

Denim jacket cover in fun patches

Denim jacket cover in fun patches

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