It has been a tough year for ASOS. There was that shares price dropped and then a fire in the warehouse. But I have to tell you, they never stopped being my favourite retailer. I guess they never stop changing, always looking for new trends and exploring all the corners of the internet. No better example of excellent use of online medias by a fashion retailer.
Their latest innovation is an interactive music video that invites viewers to change the colour palette without affecting the storyline. Red, Yellow, Green, Blue or Black? Which colour will make your Autumn?