SPFW Desconstructed

Sao Paulo maybe desynchronised to other fashion cities when it comes to weather, but when the subject is creativity we can see that Brazilian designers are drinking from the same water than their northern peers.

SPFW revealed a Winter 2015 aware of trends like normcore and ethnicity. The Seventies and Nineties are the decades that most inspires designers this season. The trousers are coming back with a lower rise and flare. Shapes are loose and comfort is number one priority. Since outfits are becoming amorphous, designers are innovating in the fabrics. The same way we saw a Summer with heavier fabrics in Europe, Brazil’s winter (often mild and warm) is more open for fur. Leather and satin-satin like are two other favourites. The turtleneck shape – a hit in the last couple seasons – finds its way to Brazil and dominates collections with strong History influences.

In general, SPFW was successful in showing fresh collections. The fashion week has received some new faces these past few editions and was able to find a balance between creative designers and massive brands. There is definitely more in SPFW than soap-opera’s stars.

It’s Getting Hot In Here

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Japonista

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Grungy

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How Loose Is Your Goose

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Seventies

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Utilitarian

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Dirty Nineties

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Bare Shoulders

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From Another Time

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